You can use emojis to give your posts a specific emotion or tone. They add context and emotion to the text and make a post more fun. In Instagram Stories and Reels there are a selection of fonts you can choose from.Įmojis are an important part of our online communication. Just make sure that the chosen font style fits your brand style. Instagram posts don’t have a font editor included, but there are a couple of font generators out there to help you out. With fonts, you can experiment with different styles. For example, you can use emojis or use different fonts to highlight certain sections in your caption. Spice things up: Use emojis and different fontsīesides formatting, there are some other things you can do to make your caption more captivating. You can also add headings to structure the copy further. You can simply use the enter button in the edit window to add breaks. Try splitting your captions into smaller paragraphs to make your caption easier to read. If they lose interest after the first few sentences and miss your call to action, your caption wasn’t that successful. Lengthy captions can be hard to read and you risk losing your readers' attention. A young fashion brand, for example, can often afford to be way less formal in their communication than a traditional insurance brand.įormat your captions and make them more readable The tone in your captions should be in line with your brand voice which should take into account how your followers communicate. An inconsistent tone of voice can confuse followers and even put them off. One of the worst things brands and content creators can do on social media is to lose their tone of voice. ![]() Your goals are the foundation for creating your social media posts, including writing captions. What do you want to achieve with your social media presence? Do you want to engage with your community or do you want to generate more leads? Do you want to raise brand awareness or deepen brand loyalty? As social media manager, you probably were at least once in the situation of staring at the screen, not knowing what caption to write.Ī good way to start is to look at your social media goals. Are there other resources that could provide a deeper understanding of the topic?Īre you writing a caption with one word or only emojis? Sounds easy, right? Writing an engaging caption can be harder than it looks.Are there other ways to divide the information into smaller chunks? For example, splitting it into more than one post?.What is the message you want to get across? Is it, for example, educational or entertaining?.Is the information you provide already presented in the visual?.Here are some things you should consider in terms of caption length: Use language readers are familiar with and avoid jargon and long, complicated sentences. No matter how long or short your caption is: Keep it simple. This means you need to grab readers' attention with the first sentence to animate them to tap on your post and reveal the whole caption. If you go for a longer caption, you should keep in mind that Instagram cuts the preview after the first two lines. One-word (or one-emoji) captions can be as engaging as a lengthy description. ![]() There’s no golden rule in terms of length. How long should your perfect Instagram caption be? This really depends on the type of content you’re posting and the motivation and goals you have for your post. However, there is no need to write captions this long. This gives you enough bandwidth to provide a lot of information. The limit for Instagram captions is 2,200 characters. Useful tips for writing captivating Instagram captions Ideal word length for captions on Instagram This works similarly to adding captions to regular posts.Īdding captions to video content can come in handy to reach people who watch your video content with the sound off. After you finish editing your reel, you can add a description in your last editing step. The interface is pretty similar to Instagram Stories and adding text here works the same way. You can add captions on your Reel after choosing your content and proceed to the preview section. This means you can add a caption as part of your reel (like in Instagram Stories) and add a caption to describe the reel like you would do for a regular Instagram post. Instagram Reels have the caption options from Instagram Stories and posts combined. Lastly, you can decide where your caption should appear, for example, at the bottom of the story. ![]() You can then choose from different fonts and colors or give it a background color to make it more noticeable. Click on the text symbol and add your caption. Once you decide which content you want to upload to a story, you have different editing symbols to choose from at the top. Instagram Stories and Reels have different editing options than the classical Instagram feed posts. How to add captions to Instagram Stories and Reels
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